Is putting your property on the market during the holidays really worth the effort?
Absolutely! As I like to say: "Let it sell, let it sell, let it sell!"
There's a perception the holiday season is a slow time for real estate, but that isn't always the case. And though it sounds like a lot of work to list a property during an already busy time of the year, leveraging the emotional appeal of holiday decorations and a warm atmosphere might just put your home at the top of a buyer's wish list.
5 reasons why a holiday listing is the perfect present for sellers and buyers alike:
- Reduced inventory
It’s simple supply and demand: Fewer properties on the market means higher views of active listing. A less saturated market with fewer competition, means your home has a better chance of standing out and demanding attention. - Motivated buyers
Anyone prioritizing the search for a property during this time of year is less likely to be browsing and more likely to be a serious contender. They likely “need” to move rather than “want” to. Plus, many buyers may have been (unsuccessfully) looking for months and are eager to wrap up their search. - Financial advantages
It’s never too early to talk taxes! There are perks to buying and selling a home before the year’s end. Property tax and mortgage interest savings often entice buyers to make faster decisions. Plus, the rise of remote work means many people seek home office write-offs. - Employee transfers
Did you know that January and February are prime months for corporate relocation? Many people receive notice they’re being transferred during the holidays, and need to start after the New Year. Typically want to settle get into a new home quickly, so they can focus on work. - Fast-track the closing process
Since they’re managing fewer transactions, everyone from real estate agents to mortgage lenders and escrow officers have more time to wrap up your deal. This means a smoother, more efficient transaction with quicker results.
Deck the halls of your new listing
If you’re ready to put your listing in front of holiday buyers, call me at 714.313.2087 and let’s ring in the New Year with a successful sale.
